Introducing Inoa By L'Oréal Professionnel Paris, A Revolutionary Ammonia-free Permanent Hair Color. This Luxurious Coloring Experience Harnesses The Power Of Oil, Offering A Tailored Approach Through Innovative Technology. Twelve Years Since Its Initial Introduction, Inoa Unveils An Updated Formula, Refreshed Branding, And An Enhanced Professional Diagnostic Approach. The Innovative Formula Boasts Exclusive Patented Technology Featuring The Oil Delivery System (ods). This Distinct Mechanism Utilizes A Concentrated Blend Of 60% Oils To Effectively Embed Pigments Into The Hair. With The Latest Inoa, Professionals Can Attain Even Better Outcomes, Including: - Complete Coverage Of Gray Hair (up To 100%). - Bold, Striking Hues. - Noticeably Enhanced Hair Quality. - Increased Shine By 48%*. - A Vegan Formulation**. - Improved Manageability. - Streamlined Mixing Process***. Alongside This Refined Formula, Inoa Showcases A Revamped, Premium Packaging Design That Emphasizes Sustainability. The New Tubes Are Crafted From 95% Recycled Aluminum, And Each Package Includes A Qr Code For Convenient Access To Educational Resources. Additionally, Inoa Now Introduces A Diagnostic Feature In The Style My Hair Pro App: Inoa [id]. *instrumental Tests Compared To Previous Formulations **vegan Formulation: Free From Animal-based Ingredients Or Derivatives ***instrumental Tests Compared To Prior Versions Of Inoa.