As a software inventor in the mid-70s Alan Cooper got it into his head that there must be a better approach to software construction. This new approach would free users from annoying difficult and inappropriate software behavior by applying a design and engineering process that focuses on the user first and silicon second. Using this process engineering teams could build better products faster by doing it right the first time. His determination paid off. In 1990 he founded Cooper a technology product design firm. Today Cooper's innovative approach to software design is recognized as an industry standard. Over a decade after Cooper opened its doors for business the San Francisco firm has provided innovative user-focused solutions for companies such as Abbott Laboratories Align Technologies Discover Financial Services Dolby Ericsson Fujitsu Fujitsu Softek Hewlett Packard Informatica IBM Logitech Merck-Medco Microsoft Overture SAP SHS Healthcare Sony Sun Microsystems the Toro Company Varian and VISA. The Cooper team offers training courses for the Goal-Directed interaction design tools they have invented and perfected over the years including the revolutionary technique for modeling and simulating users called personas first introduced to the public in 1999 via the first edition of The Inmates. In 1994 Bill Gates presented Alan with a Windows Pioneer Award for his invention of the visual programming concept behind Visual Basic and in 1998 Alan received the prestigious Software Visionary Award from the Software Developer's Forum. Alan introduced a taxonomy for software design in 1995 with his best-selling first book About Face: The Essentials of User Interface Design. Alan and co-author Robert Reimann published a significantly revised edition About Face: The Essentials of Interaction Design in 2003. Alan's wife Susan Cooper is President and CEO of Cooper. They have two teenage sons Scott and Marty neither of whom is a nerd. In addition to software design Alan is passionate about general aviation urban planning architecture motor scooters cooking model trains and disc golf among other things. Please send him email at inmates@cooper. com or visit Cooper's Web site at http://www. cooper. com. . Language: English